New LinkedIn App hits the streets

 

Mobile Friendly is the way to go!

 

linkedin

LinkedIn co-founder Reid Hoffman. Photo: LinkedIn

What has previously been an industrial experience just had a serious working over. The new LinkedIn app is out on the streets. The question is, does it change the game and has Linkedin life become a bit easier?

Linkedin has released a ground up rebuild their mobile app. The idea being to develop a mobile experience that is more intuitive, smarter while simplifying the LinkedIn experience.

The streamlined new app has five core areas

Your Feed – Me – My NetworkMessagingSearch.

Your Feed  - (Home) is content updates from your network. Linkedin’s aim is to find the most relevant content for your industry, function, and skills along with the conversations you want to see.

For the first time, LinkedIn will ask you what content you are interested in, and if you don’t like what you see, you will be able to unfollow things.

Me -  is all about your professional brand. It’s where you can see who’s viewed your profile, who is commenting on, or sharing your posts.

A real step forward is the ability to update your profile that previously has been very limited. From first appearances, the ability to add rich media to your profile is still limited in mobile apps

My Network – is a daily briefing of what’s happening in your LinkedIn world.

You can see people you may know, new posts from your network and suggestions to keep connected. These will include all the usual prompts to say congrats (why they can’t use the word congratulations I will never know!) to a connection celebrating a new job or work anniversary, or send a message to someone in your network when they have written a post.

A useful attribute comes from syncing your calendar. You’ll be pointed to look at the profile of the person you are meeting, with details on what shared connections or shared interests you have. A real warm introduction to anyone you might meet!

Messaging - breaks away from email for a more Facebook/ Whats app approach to keeping in touch. It is easy for you to ping someone in your network on a quick question or continue a conversation as you would in real-time.

Linkedin tells us that search is now 300% faster, and smarter. Their example, search for jobs with the title “Gold” and get results before you even finish typing.

LinkedIn state the following – “The new app also fully realizes our multi-app strategy by bringing more focus to the main flagship app. And with the new app launcher feature, it is incredibly seamless to launch into other LinkedIn apps for dedicated and deeper experiences, like Pulse, Groups, Job Search, etc.”

This is a big move by LinkedIn, who realise that they like others are getting increasing amounts of their traffic from mobile devices. My thoughts have leant toward the idea that LinkedIn has a clunky back end.
Early days with the new app and we will see what improvements have been made over time. The desktop version is still key, and you still need that for the full experience of Linkedin (Work sample sharing of rich media, etc.)

It looks like a step in the right direction. What do you think?

For more info check out the LinkedIn Blog

Technorati Tags: , , ,

LinkedIn influencer programme opening up to the world

LinkedIn influencer programme opening up to the world

 

 

In the last couple of days LinkedIn has made a move that opens up the influencer programme. Since 2012,, a closed group of influencers such as Richard Branson and Gary Vaynerchuk have been able to write long form articles or blog posts on the platform. In the last week, LinkedIn have allowed a further 25,000 people into the fold, firing the starting gun for those who are looking to increase their brand awareness and attract followers.

 

linkedin

Linkedin Influencer - Gary Vaynerchuk

 

I am certainly planning to test it out and will keep you up to date with how effective it is

LinkedIns Ryan Roslansky wrote the following in the LinkedIn Blog

Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.

For those that are interested in having a go Daniel Roth came up with some great guidelines on things to consider when choosing what to write about

LinkedIn’s help centre offers the following advice

• What concrete advice can you give to someone hoping to enter your field?
• What your industry will (or should) look like in 5, 10, or 15 years and how it will get there.
• What is the biggest problem your industry needs to solve?
• What skill is essential in your job or at your company, and why?
• How has your job, profession or industry changed since you started?
• What else would you do if you started again and why?
• How did you get your start in a certain profession?
• Advice for career advancement in your function.
• Challenges for the future of your function.

I have applied for early access and will let you know how things progress.

Have a great week.

Technorati Tags: , , , ,

LinkedIn – A project

LinkedIn – A project

Whats to be done?

 

I believe the social relationships we form in business, are key to long term positive outcomes we seek.

Having got very close to social media over the last couple of years, I now wish to use this knowledge to consult, speak and train people (with a special eye toward  LinkedIn usage and strategy).

I want to work with companies or individuals who are looking for a full understanding of the different ways we can connect up, and in doing so improve the way we engage and communicate with the people who are important to us.

I believe the people we meet and connections we make, are a vital component in building the success of any given endeavour.

 

linkedin business networking

LinkedIn co-founder Reid Hoffman. Photo: LinkedIn

 

The simple idea of freely sharing with others and seeking people who can believe in the same beliefs that you hold , is just about the best way to get to a long term and fruitful relationship.

In business terms LinkedIn is a very powerful tool to have in your hand.

I agree with the idea that people buy from people they know and more often from people they like. I also think it is the case that people like the people they think they know. Just check the view of Chris Brogan on that in his book on Google + .

This part of the theory has taken a leap and a bound since the social media machine started rolling down the hill. It lends some weight to why I believe that social media and specifically LinkedIn are truly worth every bit of effort you put into it.

 

linkedin business networking

Chris Brogan

 

From an early age I have always enjoyed the company of others. I found it easy to make friends and have always been the first on to call up others socially or for business. I have always aimed to inspire others to make something positive happen.

“Every company organisation or group with the ability to inspire,starts with a person who is inspired to do something bigger than themselves. ” so says Simon Sinek

That is my cause. To do something that is bigger than just me. For sometime I have tried to narrow down the niche from where I cab achieve my best art and at the same time help others.

If networking is my home, then LinkedIn is a very natural place for me to work in.

I would be pleased to share my knowledge with you.

Do get in touch

Have a great week!

 

Technorati Tags: , , , , , , , , , , , ,

Lauren Bailey Ensign gives you some music to listen to.

Lauren Bailey Ensign gives you some music to listen to.

How an Artist is Born

 

If you are looking for some music to listen to, Lauren Bailey Ensign is the daughter of a great friend of mine (Stephen Bailey). If you happen to be reading this at around 8pm  GMT on the 2nd of May 2013,  then there will be two things worthy of note.

Firstly, at that time I should be enjoying a beer with the aforementioned Mr Bailey.

Secondly, it is my Fathers birthday. Many happy returns!

In recent posts I have been waxing lyrical about Bob Dylan and how you can always find a song that fits the occasion in his repertoire. Dylan has clearly been hanging around the block a year or two, and it does seem that music is one of those things that some-how gets lost in time.

Bob Dylan started out in the early 60′s. He is still at it, along with some of the biggest acts of that era, who are still out there doing it in 2013.  By way of a good example, The Rolling Stones selling out Hyde Park on their 50th anniversary tour.

The industry of music has been with us (in modern form) for 60 plus years, since the start of Rock and Roll. On occasions I have ridden shotgun on the live music band wagon, with varying results..

I worked on some of the biggest shows around, providing infrastructure that enabled the events to take place. Starting out with Bon Jovi @ Stoke FC in 2002, through to Bruce Springsteen in Seville in 2010, I worked in some of the best stadiums in Europe, and met some great people along the way. On one occasion I tried my hand at promoting a show with the venerable Mr Bailey. It is fair to say we both come from the bright side of the street, but neither of us would describe the event as a raging success.

However, we did pull it off, we are still here, and I am a firm believer in the idea that you learn from all experiences you go through.. Maybe not do it again though!

 

business networking

Bailey & Davy... Along with some support act we spent a fortune on!

 

Lauren Bailey Ensign

You check out Lauren on her Facebook Fan page

Lauren’s parents are from the creative side of life, being from a TV production background. From an early age she was classically trained on Cello, and then at some point Stephen bought her a guitar, followed by a “banjolelei” (or something like that?)

The result is this:

 

 

Lauren as you will note is not afraid to stand up in front of a crowd and perform her art. She clearly has a passion for music and is looking to share that with others. I suspect she is going to do Ok with it!

This starts to weave it’s way into another area of interest, that I like to bang on about.

Social Media.

Lauren is doing what we should all be trying to do, in promoting our  individual causes, passions or business. What she is doing is using the tools that are available (to all of you in-fact!), to leverage her art to the world.

Her Facebook fan page makes particularly interesting reading..

Lauren created her page this year. April in fact.. Yep, that is about a month ago..

business networking

Joined April the 1st in-fact.. One month ago!

 

In a little over a month she has not done at all badly in engaging with a tribe of people, who like what she does. If you add to that Lauren’s YouTube community, then it is clear to see she is doing a really good job.

 

business networking

Over 1500 people have clicked a "like" button!

 

It used to be the case that you could only do music, if you got the deal with a big label. Rather like book publishing, this is definitely no longer the case. Lauren is a great example of that fact.

In the book Tribes  (Have to say that I have bought this book 3 times! Kindle x 2 and the audio version. I do think it is very good!), Seth Godin suggests that an artist only needs 1000 true fans to make it work.

 

 

business networking

Seth Godin

 

You have to work hard on your Art & love what you do. There is also a need to be able to deal with setbacks that will undoubtably come along. Finally; whatever happens, don’t get put off by the Lizard brain. ( The bit of your head that spends all its time telling you that your taking too many risks and should really sit in a dark room with the lights out, as it is far safer…. You got it? We have all been there!)

Lauren Bailey Ensign is on the path to making it  happen in her life.

Hope you like it as much as I do

Have a great week.

 

Technorati Tags: , , , , , , , , , , , , , , , ,