New LinkedIn App hits the streets

 

Mobile Friendly is the way to go!

 

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LinkedIn co-founder Reid Hoffman. Photo: LinkedIn

What has previously been an industrial experience just had a serious working over. The new LinkedIn app is out on the streets. The question is, does it change the game and has Linkedin life become a bit easier?

Linkedin has released a ground up rebuild their mobile app. The idea being to develop a mobile experience that is more intuitive, smarter while simplifying the LinkedIn experience.

The streamlined new app has five core areas

Your Feed – Me – My NetworkMessagingSearch.

Your Feed  - (Home) is content updates from your network. Linkedin’s aim is to find the most relevant content for your industry, function, and skills along with the conversations you want to see.

For the first time, LinkedIn will ask you what content you are interested in, and if you don’t like what you see, you will be able to unfollow things.

Me -  is all about your professional brand. It’s where you can see who’s viewed your profile, who is commenting on, or sharing your posts.

A real step forward is the ability to update your profile that previously has been very limited. From first appearances, the ability to add rich media to your profile is still limited in mobile apps

My Network – is a daily briefing of what’s happening in your LinkedIn world.

You can see people you may know, new posts from your network and suggestions to keep connected. These will include all the usual prompts to say congrats (why they can’t use the word congratulations I will never know!) to a connection celebrating a new job or work anniversary, or send a message to someone in your network when they have written a post.

A useful attribute comes from syncing your calendar. You’ll be pointed to look at the profile of the person you are meeting, with details on what shared connections or shared interests you have. A real warm introduction to anyone you might meet!

Messaging - breaks away from email for a more Facebook/ Whats app approach to keeping in touch. It is easy for you to ping someone in your network on a quick question or continue a conversation as you would in real-time.

Linkedin tells us that search is now 300% faster, and smarter. Their example, search for jobs with the title “Gold” and get results before you even finish typing.

LinkedIn state the following – “The new app also fully realizes our multi-app strategy by bringing more focus to the main flagship app. And with the new app launcher feature, it is incredibly seamless to launch into other LinkedIn apps for dedicated and deeper experiences, like Pulse, Groups, Job Search, etc.”

This is a big move by LinkedIn, who realise that they like others are getting increasing amounts of their traffic from mobile devices. My thoughts have leant toward the idea that LinkedIn has a clunky back end.
Early days with the new app and we will see what improvements have been made over time. The desktop version is still key, and you still need that for the full experience of Linkedin (Work sample sharing of rich media, etc.)

It looks like a step in the right direction. What do you think?

For more info check out the LinkedIn Blog

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5 Improvements Linkedin could make, that everyone would love to see

5 Improvements Linkedin could make, that everyone would love to see

I am a fan, in fact; I am a big fan of LinkedIn.

I spend a good deal of my time evangelising the benefits a company can derive from having a well put together presence on LinkedIn.

So, why is it that when you attempt to create this beautiful and effective presence on LinkedIn, you come up against a dinosaur of a backend that on occasions does its best to stop you?

Within the last week, I have been working with a client to have them establish an effective Company page to promote their business successfully. The company is called ES Global, a fascinating business who are one of the biggest players in global sports overlay and touring stage hire.

ES Globals stage was used at the Iconic Live Aid

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ES Global Stage was used at Live Aid in 1985

The sort of places you would see ES Global operating would be at the London 2012 Olympics, where they built the water polo venue and the shooting venue. ( The slightly ageing video shows the work they did at the melbourne Commonwealth Games 2006) On the other hand if you were to go to a stadium concert watching he likes of Madonna, the Rolling Stones or Bon Jovi; the chances are it will be on an ES Global touring stage.

Here is their Company Page

A company page is an unbelievably good tool for any business who can spare the time to make it work for them. A company like ES Global with a worldwide footprint receives a lot of benefits when it comes to foreign clients looking to act in due diligence. Your company page and personal profiles simply make their lives easier & you can bet your bottom dollar they will like you for that!

So here’s a few things that have got my goat!

Crashed Showcase page loads
Clunky posting options all round
Frustrating web link loading
Web links that leave a blank image
The Problems that need Solutions

With ES Global, I needed to load up five Product Showcases. After the first two were created, LinkedIn came up with a message that we could not upload further. Options were waiting, or contact customer services (redirect to a help landing page to create a ticket. … yawn). After 20 minutes my colleague tried on another admin, and we got another two more loaded before the same message came up.

Eventually using three admins we got the showcases done. It would be handy to know why this happened and even better if it did not happen at all.

Next comes to Posting on showcase pages, company pages or for that matter profiles.

There are no useful features like automatic posting schedules (Check out facebook pages) that allow you to stack up a few related pieces of content to auto post over a few days, weeks or months. If you are posting to a Showcase page, I believe you would most likely want that content on my main company page. There is no way to do that without a manual duplication of the content as far as I can see. Tell me if Im wrong here!

Web link loading. In your personal profiles you get the chance to add some rich media by inserting web links to your summary, education and experience sections. More commonly than not I get this message..

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LinkedIn Error message when inseting a Weblink

“Sorry there is a problem processing your request. Please try again”

and again…

and again. (you get the point!)

Goodness knows why this happens on multiple occasions. After a few goes it works through the system. It is still very clunky compared to other sites of similar ilk. You will find the same awkwardness in loading images into your company page territory you will obviously be pleased to hear. (which is the number 5 gripe, by the way, if your counting!)

Finally, there is nothing worse than putting a web link into a summary or experience section only to find that the system can’t pick an image from the site and decides to leave a big blank space. Now I appreciate that this may well be down to the website and not down to LinkedIn.

Why LinkedIn does not give the option to upload your own custom image is beyond me?

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Big Blanks instead of images

Any thoughts or other areas of improvement would be great to hear about & if LinkedIn has anything to add; it would be great to hear from them too!!

From my end, it’s rant over.

Please feel free to let me know your issues and lets see if we can drive some welcome improvements moving forward!

Thank you, that is all!

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How to win on LinkedIn and get the Influence you Deserve.

How to win on LinkedIn and get the Influence you Deserve.

It’s all in the headline, especially when it comes to a Linkedin profile.

“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from copywriting and content marketing standpoint, writing great headlines is a critical skill.”

So says the copy blogger website and so say should you!

 

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Copy Blogger website

 

Especially when it comes to Linkedin

The Copy Blogger article goes onto mention some interesting statistics such as 8 out of 10 read a headline, but only 2 out of 10 go on to read the article…

If you don’t have a good headline then why would anyone want to go onto read your profile.

 

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LinkedIn Image

 

The whole top box section of your LinkedIn profile is an essential part of attracting the interest of others to your profile. If you achieve this then you get a chance at presenting to them on how you can help them out or solve their problems!

You have to get them engaged first foremost The word is you have a matter of seconds to do this, before they move on to the next one.

Make it count when you get the chance!

The video below gives you some do’s and do not’s about how to create a great top box and headline.

It highlights the mistakes that can be made and how the use of keywords that support the services or products you supply can make a massive difference.

I hope you find it useful and am happy to chat about any of the issues raised.

You can get me on LinkedIn of course.

I’m open link so anybody can drop a line.

Please do get in touch!

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The Dark Art of Public speaking…

The Dark Art of Public speaking…

 

Soon I will be standing at a podium in Hall 3 of the The Great British Business Show at the Excel exhibition centre in London talking about LinkedIn.

With around about an hour and five minutes to go before taking the stage, I can feel that slightly tight feeling of fear. Fear of messing it up or fear of making a fool of yourself.

It shouldn’t happen, probably won’t happen, but you cant help thinking about it.

A couple of pints of Carlsberg and the creation of a blog post go some way to calming those feelings of trepidation.

 

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A beer and a blog post to calm the nerves!

So why do it?

Paul McVeigh told me in a podcast that some people would prefer death than stand and talk in front of a crowd. I have done it a few times, but you never lose the prematch feeling. Paul was very fearful and made a point of overcoming that fear. So much so that he compared the Hyde Park Fan Park during the London Olympics in 2012 in front of 40,000 people.

 

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Makes my gig today seem piddling by comparison!

This is why.

The answer to that is really simple. It is very much a promotional tool for the business. By standing there and sharing knowledge, there comes a gain of credibility and of trust with those people you engage with. I impart good, useful information with absolutely no expectation of any kind of reciprocity.

The truth is that people are kind and generous and they do return to you in volume. The last time I did this for the same show( at a different venue) I made several connections that last to this day.

Another key factor is it is a great way to meet new people and improve my own network. I am not forcing anyone to come, they are choosing to do so. This means in simple terms that they have an interest in LinkedIn and want to make the best out of it. It is simply my job to let that happen. I do that, they like me and remember me for doing a good job.

Hopefully in a few months time if they have some problem that might need solving, then they will look me up on LinkedIn and ask me to help out.

You never know. Stranger things do happen and indeed have!

And so I come back to this post at 21:30 and all is done.

I met some great people including Jan Thomas from Prsym, the event organisers, and a number of people after the talk. The card I have in my hand is that of Katherine Barton, who was kind enough to come up and have a chat at the end. Social stuff included the retweet below from the show and thanks to Dean Howard of Telefonica for the kind words on LinkedIn.

 

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Jan Thomas Twitter pic from the Great British Business show today

It wasn’t So Bad!! Hopefully do it again in November.

 

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LinkedIn UK members passes the 15 million Mark

LinkedIn UK members passes the 15 million Mark

 

 

Earlier this week I was pinging around the Internet searching for interesting articles to share. You can’t always be posting on blogs, there are not enough hours in the day.

Sometimes it is easier to go find other content that has common ground with the subjects I work on and so to curate that makes sense. It is very easy (with tools like buffer) to get your info out on social media channels that link to the blog. It’s all good stuff.

So, there I was rifling around within the LinkedIn blog and I came across an article that celebrated linkedIn membership passing the 15 million mark in the UK. To go with the article, they had a really nice “infographic” that highlighted some of the key areas and demographics of how that 15 million was made up.

Check out the link to see what I mean.

The largest group (somewhat surprisingly to me) comes from engineering professionals, with over 374,000 engineers being active members. (of which 66 are apparently rocket scientists!)

Not surprisingly the largest areas of membership come from the centres of population. London is streets ahead at 2.3 million members, followed by Birmingham with nearly 300,000 & Manchester nudging just over a quarter million mark.

What was fairly staggering was the growth in UK membership of LinkedIn since as recently as 2010. Only three years ago UK uptake was between 2 to 3,000,000.

In the early part of 2014 that the number slid over the 15,000,000 mark.

 

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LinkedIn notches up 15 million UK Members

 

If this shows anything at all, it indicates that British business and people with commercial interests are getting behind the platform. In fact looking at it another way, 25% of the UK population are now registered as active users of this business social platform.

A somewhat distant article on this blog described LinkedIn as the global yellow pages on steroids. I’ve no reason to believe any different now.

The more you put in, the more you are going to get out of this.

Employee profiles, Company pages, Showcase pages can all be linked to your own web territory. The combined effects on major search engines using this credible and trusted platform will make a visible difference in online presence & most likely in lead generation.

So, if you fancy being an outlaw in getting ahead of the game, then fill your boots?

If you want some help with that, you know where I am!

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LinkedIn Influencer programme opens up to all

LinkedIn Influencer programme opens up to all

 

LinkedIn is making one of its bigger plays at the moment

The business networking site is expanding the LinkedIn Influencer program which began in autumn of 2012. Previously the program was open to invited superstars of business such as Bill Gates, Richard Branson, Barack Obama, James Khan and the likes of Gary Vaynerchuk.

As of the middle of February2014 the number of influences increased from 150 up to 500. Since then, a further 25,000 early adopters have applied to be let into the fold. (Me being one of them)

 

 

So why are they doing it, and why should you think about taking part?

Today’s world is all about the content, the more varied that content is the better. In the long term, LinkedIn will open this platform to all; allowing long form articles to be written and posted instead of, or in conjunction with standard daily posting.

The influx of new content helps LinkedIn by increasing advertising revenue and generally improving the sites business model. At the same time, they are increasing its value to the membership by nurturing ever higher levels of engaging content.

From a business point of view, it adds another stream of available space to get your message to the people that count.

So, from the Top.

1. You get to fill in your own personal web page (your profile), and the opportunity to post information on that page.
2. You can advance on to create a business page that will mirror and link directly to the content on your own business website. Once again you can post information and ask people to follow your business from this page.
3. Now with the influencer program opening up, you can write long form articles that relate to your industry and/or the world of business in general. All on a platform that’s biggest fan by far on the Internet is Google.

A positive & effective media strategy is all about creating layers of rich, accurate and interesting content about you and your world. The more that you place on platforms that are credible and trusted, the better the chance that your content will be seen and enjoyed by others.

Within Linkedin, you can pretty much do this all in one place.

Published articles on the new platform will appear in an e-mail digest and on the mobile LinkedIn application, Pulse. Posts will appear on the profiles and will live forever as part of your professional identity.

To reach those who can benefit from the knowledge, LinkedIn automatically utilises algorithms to connect up with users of similar industries, or interests, thereby better targeting the right posts to the right people.

The opportunity for a viral Post is assisted once again by LinkedIn’s rather smart algorithms. They can identify articles that are gaining traction, going on to distribute those articles in a far broader fashion

 

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Top Influencers on LinkedIn

 

Are you beginning to see the value in what’s happening here?

So what is this really mean? To LinkedIn it meant their share price closing 3% higher with the share price at $192 dollars a pop. The valuation of the company’s market capitalization has doubled over the last year to $23,000,000,000. Just about all investors like the progress that LinkedIn is making. The cycle continues with LinkedIn adding significant value to its members as time moves on.

Have a great week

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LinkedIn influencer programme opening up to the world

LinkedIn influencer programme opening up to the world

 

 

In the last couple of days LinkedIn has made a move that opens up the influencer programme. Since 2012,, a closed group of influencers such as Richard Branson and Gary Vaynerchuk have been able to write long form articles or blog posts on the platform. In the last week, LinkedIn have allowed a further 25,000 people into the fold, firing the starting gun for those who are looking to increase their brand awareness and attract followers.

 

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Linkedin Influencer - Gary Vaynerchuk

 

I am certainly planning to test it out and will keep you up to date with how effective it is

LinkedIns Ryan Roslansky wrote the following in the LinkedIn Blog

Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.

For those that are interested in having a go Daniel Roth came up with some great guidelines on things to consider when choosing what to write about

LinkedIn’s help centre offers the following advice

• What concrete advice can you give to someone hoping to enter your field?
• What your industry will (or should) look like in 5, 10, or 15 years and how it will get there.
• What is the biggest problem your industry needs to solve?
• What skill is essential in your job or at your company, and why?
• How has your job, profession or industry changed since you started?
• What else would you do if you started again and why?
• How did you get your start in a certain profession?
• Advice for career advancement in your function.
• Challenges for the future of your function.

I have applied for early access and will let you know how things progress.

Have a great week.

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New LinkedIn Showcase pages for Dojo Media Consulting.

New LinkedIn Showcase pages for Dojo Media Consulting.

 

A recently added feature for LinkedIn has been the addition of Showcase Pages.

These pages allow companies and brands to show off their diverse range of products and services. To create a showcase page, you have to have a company page. By selecting edit on your Company page, a drop-down menu appears. From this menu, you can select “create a showcase page”.

It may be as a business you had a number of products or a diverse range of services. The showcase page is your window for showing off the variety within your business.

 

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DoJo Media Consulting LinkedIn Showcase Page

 

It makes sense to me to have ago and just see how it works. For me, it was a fairly simple Choice to highlight my new business, DoJo Media Consulting.

DoJo is the result of a collaboration with my good friend and mentor, Dom Goucher. Dom has been a Digital Media Consultant for 10 years, providing consulting and training services in Digital Media Production and Marketing to his clients around the world.

As well as his consulting work, he publishes his own Digital Magazine and co-hosts PreneurCast, a popular business and marketing podcast.

Our paths have steadily come together over the last few months, partly because of my interest in li LinkedIn. Things really started to move when I have a meeting with a client who not only wanted to learn more of what lived in could do for him, but volunteered that the Company needed additional help in other areas.

To get some context here, I have been talking to people recently about how new Internet is. In fact in usable form Internet is about 18 years old. The point is that people are still learning about how it works, or relying on others to do so on their behalf. In a short period of time, we have met up with half a dozen companies in this state.

All of them are paying good money to be advised in this important part of their marketing strategies. All of them had some kind of defined problem with their web forms despite the support they were requesting.

Dojo’s real skill comes in highlighting current problems, then providing the correct solution.

When asking the question why does one company or another market on the Internet? The common answer is “because everyone else is”. When you consider the statement it is not a very good answer. Dojo’s methods revolve around working with individual businesses to first audit their current position and to discover the real objectives for that business. From the understanding, we reverse engineer A digital solution to help that company achieve its goals.

Our new LinkedIn showcase page will highlight some of these solutions and share some of the stories we come across. I hope you like it, and if you think it’ll help you, please do pay a visit

Have a great week and Happy Christmas!!

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Talking For England, The Joys of Public Speaking

Talking For England, The Joys of Public Speaking

 

Today is Friday, 29 November and it is about 10 o’clock at night. I just got back on the 7 o’clock train from Liverpool Street having spent a day in London.

Today was a day that many people would have greatly feared at the been in my shoes.

Today was the day when I stood in front of a room full of people and spoke to them about LinkedIn.

A room full of strangers with the exception of one person my good friend, Cole Stevens.

 

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A full House at the Great British Business Show

 

A few months ago I did a podcast with the broadcaster and ex Norwich City footballer Paul McVeigh. It was a fascinating conversation in which Paul spoke of overcoming the fear of public speaking. So much so that he compered a stage of sports celebrities in front of some 40,000 people in Hyde Park, as part of a London 2012 Fan Park event.

Okay so my little speech in front of the Great British business show in London’s Olympia was nothing when compared to that, but you still can have some levels of anxiety about potentially making a fool of yourself. (In front of ten people, let alone 40,000!)

I guess the truth of it was that I had some decent material that I reckoned interesting to others, and some good anecdotal stories that I hoped would get a chuckle. It was pretty much the way it turned out.

 

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The Show listing

 

A couple of things helped. For one, I had done this before and, therefore, had a good idea of what it was like to stand up in front of people and have to spark up. As a follow-on from that, I wasn’t phased or anxious in preparation. The subject is something I like, something I feel strongly about. It’s something I’ve been talking about consistently with other people over the last few months. Really, it was just a matter of pulling the threads together and putting it into a formatted order that made sense when delivered to a group.

The real point of this exercise came at the end of the talk.

It is really gratifying when people come up to chat at the end of the talk and want to engage further. It happened today with a number of people genuinely interested in the information I had shared and wanting to understand more. I handed out a load of cards at the time and will be really pleased if those people take up my offer and give me a call.

 

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Good things come to those who share

 

Since working online I have followed the belief that sharing of information freely and openly is the way ahead. Today was one of those days when without expectation or call to do so, people felt strongly enough to give some positive feedback on that free sharing. Whether it leads to some business or not, time will tell. The fact is I know that today had great value and I look forward to doing it again someday soon.

Have a great week!

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