The last few months have been intense and it is now time to consider the visual meaning for where we are heading. Yep, You have it! A Logo is upon us.
How do you get something visual to define who you are and more importantly why someone else should believe in what you can achieve?
It causes pause for thought because putting your finger on the pulse is less than easy.
Here is my take on that process. The results of which will be visually evident in the near future….
Musings on logo..
Dojo Media Consulting Limited
We are valuable to the people we meet because we solve their problems.
Our ability to understand, explain and go on to solve questions and structural flaws gives us credibility in the eyes of our client companies.
Our key values are to do it, to ship and to deliver. We do not crave perfection so much as we endeavour to meet the criteria of a minimal viable product or service. Our work is then measured by how we develop and expand that product or service and how near we can get to perfection on that journey.
The name Dojo relates to our names, but equally in Japanese means “a place of the way”
A dojo is where you practice and train the way of anything, as long as the way leads you to enlightenment.
The route is a river rather than a road. The journey so far has been over 2 years.
Throughout that time we have been through the key stages of learning. We understand that will never stop. On the way we have taken forks that have generated work with return in knowledge rather than reward.
We have found a strong flow and a rich vein. Our energy is increasing along with our values. Traction with our users is tangible and that in turn feeds our credibility with others. It becomes easier for people to see the value in our work. The more that we achieve, the further we can go.
The answer of course is currently blowing in the wind.
JD 02 April 2014
Have a great week