There are people in this world who live & breathe authenticity.
They exude it from every pore and attain levels of consistency that others can only dream of.
The “why” in someone is the key to their authenticity.
This inextricably links to level of trust they receive and how much people will buy into their goals & ambitions. From a business perspective if you were to compare a person who is following a scripted sales program (driving down a prepared selling pitch) to someone who has passion and belief in what they do, then to me there is no competition in who will turn out to be the winner. The authenticity of a person who “believes” shines through and becomes utterly compelling.
How do people come to be Authentic?
They live it, staying true to beliefs and their passions.
This is kind of difficult to achieve if your doing something that you neither believe in or feel passionate about.
I have one piece of advice to give if you are in that circumstances
Stop doing that thing, what ever it is, and focus in on what you really want (no, crave)! to do.
Find that singular compelling passion to believe in full. That idea for which you would gladly spend every moment of the day shouting from the rooftops. The passion that when you fail, fall or come across a setback, you just get up again and keep running through the wall to the other side. The thing that when the whole world is against you, you still know in your heart you are dam well right!
If you find that, you will find authenticity and you will find the “why” in you.
You will understand why you do it and why others love you for doing it.
The chances are you will be successful and on top of that you will definitely be happier.
I make no bones about being a huge fan of Simon Sinek. His book “Start with Why” has been a big influence on my life since I read it back in 2012.
The idea is that the greatest people (& companies) in our world start with “why?” and then move on to the how to do it followed by what to do. Worth a read if you get the time!
Richard Branson, Martin Luther King, Winston Churchill Bob Dylan, Steve Jobs and Apple, can’t all be wrong.
Spot the irony, but it is still a great version. Authenticity breeds imitation!
Why not take the time to discover you’re why?
This post was originally published on LinkedIn
Have a great week