The ride of the entrepreneur is often not smooth. Blood, sweat, tears & commitment don’t guarantee the return on investment, especially if you don’t solve a problem for your client.
The obstacles that arise along the way can sometimes seem overwhelming.
The path to the positive outcome can be a long one and the hard truth is you just have to keep walking. Treating failure as feedback, then kicking on into the next phase undeterred is essential.
When setting up a new enterprise, it is important to get help as you progress. Heres some things I wish I’d had in the tank at the start
1. Find a problem and solve it
There is a deal of respect to be directed at those who choose the course of being writers, musicians, poets, and actors. Anything creative relies on a community having an emotional desire to buy your stuff. So many people want to do this emotionally charged work, and yet, so few people can make it pay.
The point is that there is no imperative for anyone to buy your stuff.
Money isn’t everything, but it does help in giving you a freedom to make the right decisions.
The differentiator between art and business comes primarily in solving problems for others.
Finding a problem that needs your expertise or an input that offers a significant saving of time and cost gives you the arrows in your quiver to pitch to a client with confidence.
The bigger the problem you can solve, the better chance that someone will be willing to pay well for it.
2. Give with no expectation of return.
In the earliest days of my journey, I found Mike Stelzner’s book “Launch” to be an exceptionally useful read
In “Launch” Mike articulates the best ways of engaging with a community. He suggests you look for people’s problems and solve them to the best of your ability.
Offer your best and give 100% for free.
Expect nothing in return.
The key is to develop a following or tribe of people who support your work. In time, when you have developed the highest levels of trust, you can then ask them for something in return. The chances are you will get it because there is trust in your intentions.
Mike now runs the Social Media Examiner web site and runs the conference, Social Media Marketing World in San Diego. The site has over 360k subscribers and the conference sells out every year with nearly 4000 delegates paying around $900 per ticket.
Work it out!
3. A Definition of social Media.
The best description of the difference that social media has made in our networks came from a chap called Chris Brogan
He said, “People buy from people they like.” He added “They like the people they think they know!”
Therein lies the definition of social media.
Some people you know. Some people you know very well. The vast majority of people on your social channels can probably be best described as tenuous acquaintances. The rest are people you probably met once (maybe!) and in reality have little or nothing to do with you.
It is difficult to be a stranger these days and in commercial terms that’s a great thing. The days of cold calling are over. The ability to connect with people, engage and sell to them has never been more in your hands
4. The 80/20 rule of life.
80% will think about it. 20% will do it. Of that 20%, a very small number will do it well.
For those that act, the world awaits. By doing something that is useful to others and doing it consistently, you win.
Lionel Messi is the best footballer in the world as he is the most consistent in performance.
Most people don’t do it at all, so by just executing on almost any level you are going to be ahead of the competition.
5. Plant the seed
You set the seed and plants begin to grow.
Another book I would highly recommend is The Pumpkin Plan by Mike Michalowicz.
Competition pumpkins in the US grow as big as your house, but out of the 1000 seeds planted, only three to five make it big, and only one or two become the champions.
The key is to watch those champions grow and then figure out what made it happen. Once understood, you only use champion seeds when you plant the next crop.
An essential part of the process is to weed out the none champions.
In business terms, this means losing the bad paying clients, the pains in the butt, and those people you don’t want to work with, but for some reason think you have to.
You do not! Get rid and see how much better you feel
6. The unnecessary pain of email
Email takes over most people’s worlds to obsessive levels. The distraction caused is one of the greatest diverters of time and energy known to mankind.
Reading Tim Ferris “4-hour work week” helped me to see the light.
His advice is..
Check your mail twice per day at 12 noon and 4pm.
Hey, stop shouting I’m just the messenger.
If you do nothing else, you have got to try this.
It works a treat.
You think you have to drop everything for email, but the truth is you don’t!
If it is important they will call. On most occasions, they don’t.
In the mean time can you begin to imagine what you can get done in 3 hours with no distractions. I’m telling you it’s a lot!
There you have a few ideas that will help you get through your day with less stress and more efficiency.
Do let me know what you think & have a great week