6 Things That Make a Business Go Boom!


business networking

Business overwhelming you? 6 ideas to help you get through – Photo Gary John Norman


The ride of the entrepreneur is often not smooth. Blood, sweat, tears & commitment don’t guarantee the return on investment, especially  if you don’t solve a problem for your client.

The obstacles that arise along the way can sometimes seem overwhelming.

The path to the positive outcome can be a long one and the hard truth is you just have to keep walking. Treating failure as feedback, then kicking on into the next phase undeterred is essential.

When setting up a new enterprise, it is important to get help as you progress. Heres some things I wish I’d had in the tank at the start

1. Find a problem and solve it

There is a deal of respect to be directed at those who choose the course of being writers, musicians, poets, and actors. Anything creative relies on a community having an emotional desire to buy your stuff. So many people want to do this emotionally charged work, and yet, so few people can make it pay.

The point is that there is no imperative for anyone to buy your stuff.

Money isn’t everything, but it does help in giving you a freedom to make the right decisions.

The differentiator between art and business comes primarily in solving problems for others.

Finding a problem that needs your expertise or an input that offers a significant saving of time and cost gives you the arrows in your quiver to pitch to a client with confidence.

The bigger the problem you can solve, the better chance that someone will be willing to pay well for it.

2. Give with no expectation of return.

In the earliest days of my journey, I found Mike Stelzner’s book “Launch” to be an exceptionally useful read

In “Launch” Mike articulates the best ways of engaging with a community. He suggests you look for people’s problems and solve them to the best of your ability.

Offer your best and give 100% for free.

Expect nothing in return.

The key is to develop a following or tribe of people who support your work. In time, when you have developed the highest levels of trust, you can then ask them for something in return. The chances are you will get it because there is trust in your intentions.

Mike now runs the Social Media Examiner web site and runs the conference, Social Media Marketing World in San Diego. The site has over 360k subscribers and the conference sells out every year with nearly 4000 delegates paying around $900 per ticket.

Work it out!

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Seeing the light for you client is having their problems solved

3. A Definition of social Media.

The best description of the difference that social media has made in our networks came from a chap called Chris Brogan

He said, “People buy from people they like.” He added “They like the people they think they know!”

Therein lies the definition of social media.

Some people you know. Some people you know very well. The vast majority of people on your social channels can probably be best described as tenuous acquaintances. The rest are people you probably met once (maybe!) and in reality have little or nothing to do with you.

So What?

It is difficult to be a stranger these days and in commercial terms that’s a great thing. The days of cold calling are over. The ability to connect with people, engage and sell to them has never been more in your hands

4. The 80/20 rule of life.

80% will think about it.  20% will do it. Of that 20%, a very small number will do it well.

For those that act, the world awaits. By doing something that is useful to others and doing it consistently, you win.

Lionel Messi is the best footballer in the world as he is the most consistent in performance.

Most people don’t do it at all, so by just executing on almost any level you are going to be ahead of the competition.

5. Plant the seed

You set the seed and plants begin to grow.

Another book I would highly recommend is The Pumpkin Plan by  Mike Michalowicz.

Competition pumpkins in the US grow as big as your house, but out of the 1000 seeds planted, only three to five make it big, and only one or two become the champions.

The key is to watch those champions grow and then figure out what made it happen. Once understood, you only use champion seeds when you plant the next crop.

An essential part of the process is to weed out the none champions.

In business terms, this means losing the bad paying clients, the pains in the butt, and those people you don’t want to work with, but for some reason think you have to.

You do not! Get rid and see how much better you feel

6. The unnecessary pain of email

Email takes over most people’s worlds to obsessive levels. The distraction caused is one of the greatest diverters of time and energy known to mankind.

Reading Tim Ferris “4-hour work week” helped me to see the light.

His advice is..

Check your mail twice per day at 12 noon and 4pm.

Hey, stop shouting I’m just the messenger.

If you do nothing else, you have got to try this.

It works a treat.


You think you have to drop everything for email, but the truth is you don’t!

If it is important they will call. On most occasions, they don’t.

In the mean time can you begin to imagine what you can get done in 3 hours with no distractions. I’m telling you it’s a lot!

There you have a few ideas that will help you get through your day with less stress and more efficiency.

Do let me know what you think & have a great week



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What do JFK and Ben Rattray have in common?

What do JFK and Ben Rattray have in common?

Ideas and Ideals

I will get to what JFK and Ben Rattray have in common I promise, so stick with me!

Has everything been done?

Scientific advance would say no.

Others might say yes in the world of marketing and creativity. It is very unusual for an individual or an organisation to come up with an entirely new idea that has never been done before.

Most movies or stories play on variations of tales of old. Fairy tales or stories from the bible. The company of Wolves, Alice in Wonderland and the Tales of Narnia spring to mind.

In our world the things that stand out will be things that inspire you.

Being inspired to believe in a cause of any kind, will etch into your soul far more than any message that tries to sell, intimidate, manipulate or scare. To inspire means to make others believe. Belief is the most powerful of emotions.

If you have taken heed of people like Godin, Sinek and Stellzner you will understand these thoughts. It is true to say that just about every great leader that has ever existed, became hugely successful because they inspired people ahead of anything else.



Flawed characters in some ways, but inspiring all the same.

The leaders of thought were the ones that made you believe. Just think about it… Dylan, Jobs, Gandhi, and Kennedy. They were no different from a vast number of talented people, other than having a remarkable ability to formulate their words based on understanding why something was important. Their ability to communicate in this way appealed to one and all.

So take the title of JFK and Ben Rattray.

I just found him on the Time 100 list and he meets the same credentials. He starts a site called CHANGE that understands exactly why it is there. No wish for reward, but a 100% belief in what they are doing and why.

The rest is what simply becomes History


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Those of you who have read my posts before will know I am a fan of Simon Sinek. I have listened to his book, “Start with Why”..

In the book he suggests that we pretty much all know what we do and some of us know how we do it.

The real trick is in knowing why.. This is the difference between how most companies communicate and how great companies communicate. They great ones start with why.

It is their passion and art that differentiates them and the bi product is a high level of achievement.


And so to this post…. This is being written on a new toy for me, Day ONE  . It is a journal bit of software that lets you track your thoughts over time by making entries rather like a diary.. I started using it to track my work in LinkedIn.

Every time I see something that interests I make a note I can return to later on and find some way of using it moving forward. It helps in trying to get ideas into shape and mould them into a usable model.

Have a great week

Photo Credit:  Village9991 via Compfight cc

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Mike Markkulas Message to Apple

Mike Markkulas Message to Apple

Simple is generally best


On the January 3rd 1977 I was a 13 year old, looking forward to a school choir trip to the German town of Bad Vilbel.  I joined the choir because of a girl. A beautiful German girl called Gudrun, but that is an altogether different story!  At the same time Mike Markkula was sitting at a desk in San Francisco. A desk in a place that was was to become  known as Silicon Valley. He wrote a single page marketing ethos for Apple.

It was going to change the world and as Steve Jobs used to say, “make a dent in the universe”


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Steve Jobs and Mike Markkula


1. Empathy – We truly understand their needs better than any other company

2. Focus – In order to do a good job of those things we decide to do, we must eliminate all other unimportant opportunities

3. People do judge a book by its cover - We may have the best product, the highest quality, the most useful software etc: if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner we will impute the desired qualities

Mike Markkula
January 3 1977


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Apples Marketing Philosophy


Short, sweet and to the point, it still shows great clarity and vision. Apple to this day market to individuals and do very well from the approach

I believe that any company could take these ideas on and develop a version that fits with their services. I suspect they would do well as a result of doing so

Have a great week

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