Firstly, Linkedin has opened up what used to be called the influencer program. Whilst linked in will always support their star names (Richard Branson and James Caan to name two!), they are opening up to all the option to write long form blog posts within the platform of LinkedIn.
As an existent blogger, this was great news and is something you should consider.
I will explain why.
It may seem hard to believe that the Internet is just about 20 years old (At least in a consumer usable form). It is really still a baby, albeit a very fast growing one! In the current era, it is not sufficient to just have a website, which is why, in part, we are all hanging around on this wonderful platform called LinkedIn.
Competition for visibility has never been higher. To simply get your message seen by the right people is a tremendous challenge to most. Therefore, when somebody offers you the chance to talk to some 300 million people, well why wouldn’t you?
Influencer posts were seen by tens, if not hundreds of thousands of people around the world. The chances are you are not quite that famous, but Linkedin is a huge distribution channel, that takes some beating.
At this stage in the UK, you have to apply for early adoption of this opportunity.
A link to where you apply can be found here.
The number of people reading blog posts is relative to the vast number of bloggers who are out there. Within LinkedIn, you have a ready and willing community that has common ground and similar interests to you.
Take advantage of this great new opportunity LinkedIn has to offer. To prove a point here I will also post what started as a LinkedIn Group discussion as an article so you can see what I mean
One of the great things about this is the ability you have re-purpose the work you are already doing for other platforms. You should get the picture on just how good this can be and how much you can gain from one piece of create content!
For part two. . .
of today’s news, you do have to be a LinkedIn premium member which costs around hundred quid for a year. In my book well worth it for the additional features and enhanced search options you get within the package.
Its all about the first impression and LinkedIn are looking for ways to help you build your professional brand including larger profile photos and access to background images for the banner of your profile.
In my case I chose to upload my own image (London Skyline), and inserted my company logo. (why don’t you go and search me on LinkedIn and have a look?) Other features that come with this include a double size listing for your profile in search results and the ability to track your impact with the “how are you rank tool” designed to help you refine your profile.
Members of Archant Norfolk and Suffolk Future 50 are chosen by Archant as excellent examples of successful businesses and entrepreneurs. LinkedIn is a tool that by design is there to help you take your success to another level.
Why not use it to the full?
You can apply today.
Please feel free to comment if you have any questions