It’s all in the headline, especially when it comes to a Linkedin profile.
“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from copywriting and content marketing standpoint, writing great headlines is a critical skill.”
So says the copy blogger website and so say should you!
Especially when it comes to Linkedin
The Copy Blogger article goes onto mention some interesting statistics such as 8 out of 10 read a headline, but only 2 out of 10 go on to read the article…
If you don’t have a good headline then why would anyone want to go onto read your profile.
The whole top box section of your LinkedIn profile is an essential part of attracting the interest of others to your profile. If you achieve this then you get a chance at presenting to them on how you can help them out or solve their problems!
You have to get them engaged first foremost The word is you have a matter of seconds to do this, before they move on to the next one.
Make it count when you get the chance!
The video below gives you some do’s and do not’s about how to create a great top box and headline.
It highlights the mistakes that can be made and how the use of keywords that support the services or products you supply can make a massive difference.
I hope you find it useful and am happy to chat about any of the issues raised.
You can get me on LinkedIn of course.
I’m open link so anybody can drop a line.
Please do get in touch!