New LinkedIn App hits the streets

 

Mobile Friendly is the way to go!

 

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LinkedIn co-founder Reid Hoffman. Photo: LinkedIn

What has previously been an industrial experience just had a serious working over. The new LinkedIn app is out on the streets. The question is, does it change the game and has Linkedin life become a bit easier?

Linkedin has released a ground up rebuild their mobile app. The idea being to develop a mobile experience that is more intuitive, smarter while simplifying the LinkedIn experience.

The streamlined new app has five core areas

Your Feed – Me – My NetworkMessagingSearch.

Your Feed  - (Home) is content updates from your network. Linkedin’s aim is to find the most relevant content for your industry, function, and skills along with the conversations you want to see.

For the first time, LinkedIn will ask you what content you are interested in, and if you don’t like what you see, you will be able to unfollow things.

Me -  is all about your professional brand. It’s where you can see who’s viewed your profile, who is commenting on, or sharing your posts.

A real step forward is the ability to update your profile that previously has been very limited. From first appearances, the ability to add rich media to your profile is still limited in mobile apps

My Network – is a daily briefing of what’s happening in your LinkedIn world.

You can see people you may know, new posts from your network and suggestions to keep connected. These will include all the usual prompts to say congrats (why they can’t use the word congratulations I will never know!) to a connection celebrating a new job or work anniversary, or send a message to someone in your network when they have written a post.

A useful attribute comes from syncing your calendar. You’ll be pointed to look at the profile of the person you are meeting, with details on what shared connections or shared interests you have. A real warm introduction to anyone you might meet!

Messaging - breaks away from email for a more Facebook/ Whats app approach to keeping in touch. It is easy for you to ping someone in your network on a quick question or continue a conversation as you would in real-time.

Linkedin tells us that search is now 300% faster, and smarter. Their example, search for jobs with the title “Gold” and get results before you even finish typing.

LinkedIn state the following – “The new app also fully realizes our multi-app strategy by bringing more focus to the main flagship app. And with the new app launcher feature, it is incredibly seamless to launch into other LinkedIn apps for dedicated and deeper experiences, like Pulse, Groups, Job Search, etc.”

This is a big move by LinkedIn, who realise that they like others are getting increasing amounts of their traffic from mobile devices. My thoughts have leant toward the idea that LinkedIn has a clunky back end.
Early days with the new app and we will see what improvements have been made over time. The desktop version is still key, and you still need that for the full experience of Linkedin (Work sample sharing of rich media, etc.)

It looks like a step in the right direction. What do you think?

For more info check out the LinkedIn Blog

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5 Improvements Linkedin could make, that everyone would love to see

5 Improvements Linkedin could make, that everyone would love to see

I am a fan, in fact; I am a big fan of LinkedIn.

I spend a good deal of my time evangelising the benefits a company can derive from having a well put together presence on LinkedIn.

So, why is it that when you attempt to create this beautiful and effective presence on LinkedIn, you come up against a dinosaur of a backend that on occasions does its best to stop you?

Within the last week, I have been working with a client to have them establish an effective Company page to promote their business successfully. The company is called ES Global, a fascinating business who are one of the biggest players in global sports overlay and touring stage hire.

ES Globals stage was used at the Iconic Live Aid

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ES Global Stage was used at Live Aid in 1985

The sort of places you would see ES Global operating would be at the London 2012 Olympics, where they built the water polo venue and the shooting venue. ( The slightly ageing video shows the work they did at the melbourne Commonwealth Games 2006) On the other hand if you were to go to a stadium concert watching he likes of Madonna, the Rolling Stones or Bon Jovi; the chances are it will be on an ES Global touring stage.

Here is their Company Page

A company page is an unbelievably good tool for any business who can spare the time to make it work for them. A company like ES Global with a worldwide footprint receives a lot of benefits when it comes to foreign clients looking to act in due diligence. Your company page and personal profiles simply make their lives easier & you can bet your bottom dollar they will like you for that!

So here’s a few things that have got my goat!

Crashed Showcase page loads
Clunky posting options all round
Frustrating web link loading
Web links that leave a blank image
The Problems that need Solutions

With ES Global, I needed to load up five Product Showcases. After the first two were created, LinkedIn came up with a message that we could not upload further. Options were waiting, or contact customer services (redirect to a help landing page to create a ticket. … yawn). After 20 minutes my colleague tried on another admin, and we got another two more loaded before the same message came up.

Eventually using three admins we got the showcases done. It would be handy to know why this happened and even better if it did not happen at all.

Next comes to Posting on showcase pages, company pages or for that matter profiles.

There are no useful features like automatic posting schedules (Check out facebook pages) that allow you to stack up a few related pieces of content to auto post over a few days, weeks or months. If you are posting to a Showcase page, I believe you would most likely want that content on my main company page. There is no way to do that without a manual duplication of the content as far as I can see. Tell me if Im wrong here!

Web link loading. In your personal profiles you get the chance to add some rich media by inserting web links to your summary, education and experience sections. More commonly than not I get this message..

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LinkedIn Error message when inseting a Weblink

“Sorry there is a problem processing your request. Please try again”

and again…

and again. (you get the point!)

Goodness knows why this happens on multiple occasions. After a few goes it works through the system. It is still very clunky compared to other sites of similar ilk. You will find the same awkwardness in loading images into your company page territory you will obviously be pleased to hear. (which is the number 5 gripe, by the way, if your counting!)

Finally, there is nothing worse than putting a web link into a summary or experience section only to find that the system can’t pick an image from the site and decides to leave a big blank space. Now I appreciate that this may well be down to the website and not down to LinkedIn.

Why LinkedIn does not give the option to upload your own custom image is beyond me?

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Big Blanks instead of images

Any thoughts or other areas of improvement would be great to hear about & if LinkedIn has anything to add; it would be great to hear from them too!!

From my end, it’s rant over.

Please feel free to let me know your issues and lets see if we can drive some welcome improvements moving forward!

Thank you, that is all!

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How to win on LinkedIn and get the Influence you Deserve.

How to win on LinkedIn and get the Influence you Deserve.

It’s all in the headline, especially when it comes to a Linkedin profile.

“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from copywriting and content marketing standpoint, writing great headlines is a critical skill.”

So says the copy blogger website and so say should you!

 

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Copy Blogger website

 

Especially when it comes to Linkedin

The Copy Blogger article goes onto mention some interesting statistics such as 8 out of 10 read a headline, but only 2 out of 10 go on to read the article…

If you don’t have a good headline then why would anyone want to go onto read your profile.

 

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LinkedIn Image

 

The whole top box section of your LinkedIn profile is an essential part of attracting the interest of others to your profile. If you achieve this then you get a chance at presenting to them on how you can help them out or solve their problems!

You have to get them engaged first foremost The word is you have a matter of seconds to do this, before they move on to the next one.

Make it count when you get the chance!

The video below gives you some do’s and do not’s about how to create a great top box and headline.

It highlights the mistakes that can be made and how the use of keywords that support the services or products you supply can make a massive difference.

I hope you find it useful and am happy to chat about any of the issues raised.

You can get me on LinkedIn of course.

I’m open link so anybody can drop a line.

Please do get in touch!

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LinkedIn App gets a fresh new look and features

LinkedIn App gets a fresh new look and features

 

 

 

Those of you who have it might have noticed an update on the LinkedIn app for mobile. Here is a review of some of the new features and highlights of this latest release.

Given that the project code of “Blue steel,” the idea was born of a simple concept to make LinkedIn members look the best they can on a mobile platform, whether that be Android iPhone or other. LinkedIn Data suggests that some 43% of all visitors to the platform come by mobile. This is only heading one way.

Your professional identity is the heart of your LinkedIn experience, for you and for others it allows you to tell your story to people you know and people that you want to meet. With the new app, you can discover new insights about other professionals and what you had in common. You can use it as an icebreaker when you meet someone for the first time and from the other end your prospects are informed of your specialities before you arrive.

A summary of the new apps plus points are:

  • Designed for Android, iPad and iPhone
  • “At a glance”  profile creates the best first impression on mobile
  • Enhanced ability to easily showcase ideas and insight
  • All the posts you write anywhere on Linkedin show up on your profile where ever (and on whatever) you or your colleagues are viewing.
  • “On the go”, see what you have in common with people you are about to meet
  • Simpler interface allowing you to update your profile whilst on the move.
  • See who’s viewing your profile and make stronger connections by finding things you have in common

When you link the new LinkedIn app with the connected app, the empowerment is magnified somewhat.

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LinkedIn app Update july 2014 and Connected App – Biznetworkguy.com

Connected gives you gentle nudges on your connections anniversaries, new jobs and activities allowing you to congratulate somebody on a birthday, or new job or to connect with somebody who will improve your world. It offers search options and a range of control settings

The LinkedIn app brings just about everything else into play from groups, Company searches, Polls, your recent activity and last but not least a very useful intelligence tool that is who viewed your profile.

Just about everything you had on the desktop, now fits in your pocket.

Why not give these two apps a try on your devices and see how you get on. Why not share your tips and tricks on this page and let us know your thoughts?

Two new shiny things are starting to roll off the Linkedin production line!

Two new shiny things are starting to roll off the Linkedin production line!

 

 

Firstly, Linkedin has opened up what used to be called the influencer program. Whilst linked in will always support their star names (Richard Branson and James Caan to name two!), they are opening up to all the option to write long form blog posts within the platform of LinkedIn.

As an existent blogger, this was great news and is something you should consider.

I will explain why.

It may seem hard to believe that the Internet is just about 20 years old (At least in a consumer usable form). It is really still a baby, albeit a very fast growing one! In the current era, it is not sufficient to just have a website, which is why, in part, we are all hanging around on this wonderful platform called LinkedIn.

Competition for visibility has never been higher. To simply get your message seen by the right people is a tremendous challenge to most. Therefore, when somebody offers you the chance to talk to some 300 million people, well why wouldn’t you?

Influencer posts were seen by tens, if not hundreds of thousands of people around the world. The chances are you are not quite that famous, but Linkedin is a huge distribution channel, that takes some beating.

At this stage in the UK, you have to apply for early adoption of this opportunity.

A link to where you apply can be found here.

The number of people reading blog posts is relative to the vast number of bloggers who are out there. Within LinkedIn, you have a ready and willing community that has common ground and similar interests to you.

Take advantage of this great new opportunity LinkedIn has to offer. To prove a point here I will also post what started as a LinkedIn Group discussion as an article so you can see what I mean

One of the great things about this is the ability you have re-purpose the work you are already doing for other platforms. You should get the picture on just how good this can be and how much you can gain from one piece of create content!

For part two. . . 

of today’s news, you do have to be a LinkedIn premium member which costs around hundred quid for a year. In my book well worth it for the additional features and enhanced search options you get within the package.

 

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Todays email from Linkedin

 

Its all about the first impression and LinkedIn are looking for ways to help you build your professional brand including larger profile photos and access to background images for the banner of your profile.

In my case I chose to upload my own image (London Skyline), and inserted my company logo. (why don’t you go and search me on LinkedIn and have a look?) Other features that come with this include a double size listing for your profile in search results and the ability to track your impact with the “how are you rank tool” designed to help you refine your profile.

 

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Banner image for john Davy’s LinkedIn profile

 

Members of Archant Norfolk and Suffolk Future 50 are chosen by Archant as excellent examples of successful businesses and entrepreneurs. LinkedIn is a tool that by design is there to help you take your success to another level.

Why not use it to the full?

You can apply today.

Please feel free to comment if you have any questions

Thanks

John Davy

The blinding light of problem solving

The blinding light of problem solving

 

The e-mail arrived yesterday alerting me to the fact that my time had come. So here is the first long form blog post that will appear on LinkedIn before it hits my blog.

See it here

This is big news for business and you should pay attention. Any where that you can repost your content to be seen by others has a value. In addition its free so why wouldn’t you?

At the time of writing and having published 10 minutes ago I can see that 15 people have read it. Probably more than might read this blog post in a day… There are ofcourse 300 Million people on LinkedIn!

So, for me this is a little moment in time I will enjoy ahead of most others.

For the likes of Richard Branson, James Caan and Bill Gates the influencer program has been open for a couple of years. For mere mortal’s such as myself LinkedIn announced about six weeks ago that the platform was opening up to all and to apply for early entry all I had to do was click the button, which I did.

Low and behold, the result.

The blinding light.

The Journey of the entrepreneur..

Making a pivot in your career by electing to work for yourself rather than others is a big move for most, a move that many never choose to make. All the same, decisions do get made and in my case that was to move from the global sporting event environment and into the world of online business and that thing we call the Internet.

Once a decision is made it makes sense to turn to a knowledgeable friend for advice. Someone who had been through a similar experience and was making some good headway. That someone was Jennifer Sheahan who runs a business called Facebook ads Lab or FBadsLab 

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Jennifer Sheahan FBadsLab & the Templestowe Bar Chicago

The insight given was more than useful and the answer to the question,” Can a sustainable business be built in six months?” got an affirmative answer from someone who knew what she was doing.

Then comes the work. The work to find out where you are, what your target market is and what niche you are going to fulfil within that market

It is a good idea within any business to let those who can do the work have the freedom to do it, while you get on with building a business.

Some time later comes the blinding flash about what really makes a business.

In my case a lengthy sojourn into Internet publishing via a number of platforms, producing magazines for the iPad and putting out books on Kindle proved entertaining and educational, if not highly profitable

Most of us enjoy Art in one form or another. We have the greatest respect for artists, musicians and those who create art of any kind. They work without expectation (on the whole) and rely entirely on people liking what they do and then choosing to buy their Art. You have to be very special to succeed.

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Seeing a blinding Light -Problem solving at its best

We all like things that make a visible difference and influence your work positively. The work of  Simon Sinek on the power of why is in my opinion one of the most positive influences you can choose to adopt. Simon believes that if you understand the why in a situation then the how and what invariably follow. This how Apple operates and clearly they don’t do too bad a job of it.

What was that Phrase? “ A thousand songs in your pocket”

You instantly know what this thing is going to do for you. It doesn’t matter how it works or what it is.

And so to that blinding flash of light…

The simple understanding that you have to solve a problem.

If you look back to the hard-working artist, it is a matter of choice for anybody whether they buy into the art, or not.

Problems on the other hand, especially within a business, have to be solved in one way or another. If you can provide solutions to problems that are perceived to be relevant, then you have a positive leverage to offer.  You have a value that a business will invest in. The larger the scale of the problem, has a direct bearing on the value of the solution, and it follows that the rewards become higher for solving it.

By way of example, on occasions companies we work with have problems getting Linkedin right, they don’t know too much about Youtube and most of them do social media or digital marketing because everyone else does it. They understand it is important but sometimes they don’t know why? As a result, they have no real strategy to take them forward.

Problem? Sure as heck it is a problem and one that most people will invest in to get it right. It helps that by doing so they will improve their operations and consequently their return on investment.

It’s great to be able to blog on LinkedIn, a platform that solves so many problems for so many people.

Thanks for reading & don’t be a stranger, I’m happy to connect up! Pop your email address in the box top right of this page

 

Have a great week!

The Dark Art of Public speaking…

The Dark Art of Public speaking…

 

Soon I will be standing at a podium in Hall 3 of the The Great British Business Show at the Excel exhibition centre in London talking about LinkedIn.

With around about an hour and five minutes to go before taking the stage, I can feel that slightly tight feeling of fear. Fear of messing it up or fear of making a fool of yourself.

It shouldn’t happen, probably won’t happen, but you cant help thinking about it.

A couple of pints of Carlsberg and the creation of a blog post go some way to calming those feelings of trepidation.

 

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A beer and a blog post to calm the nerves!

So why do it?

Paul McVeigh told me in a podcast that some people would prefer death than stand and talk in front of a crowd. I have done it a few times, but you never lose the prematch feeling. Paul was very fearful and made a point of overcoming that fear. So much so that he compared the Hyde Park Fan Park during the London Olympics in 2012 in front of 40,000 people.

 

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Makes my gig today seem piddling by comparison!

This is why.

The answer to that is really simple. It is very much a promotional tool for the business. By standing there and sharing knowledge, there comes a gain of credibility and of trust with those people you engage with. I impart good, useful information with absolutely no expectation of any kind of reciprocity.

The truth is that people are kind and generous and they do return to you in volume. The last time I did this for the same show( at a different venue) I made several connections that last to this day.

Another key factor is it is a great way to meet new people and improve my own network. I am not forcing anyone to come, they are choosing to do so. This means in simple terms that they have an interest in LinkedIn and want to make the best out of it. It is simply my job to let that happen. I do that, they like me and remember me for doing a good job.

Hopefully in a few months time if they have some problem that might need solving, then they will look me up on LinkedIn and ask me to help out.

You never know. Stranger things do happen and indeed have!

And so I come back to this post at 21:30 and all is done.

I met some great people including Jan Thomas from Prsym, the event organisers, and a number of people after the talk. The card I have in my hand is that of Katherine Barton, who was kind enough to come up and have a chat at the end. Social stuff included the retweet below from the show and thanks to Dean Howard of Telefonica for the kind words on LinkedIn.

 

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Jan Thomas Twitter pic from the Great British Business show today

It wasn’t So Bad!! Hopefully do it again in November.

 

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LinkedIn UK members passes the 15 million Mark

LinkedIn UK members passes the 15 million Mark

 

 

Earlier this week I was pinging around the Internet searching for interesting articles to share. You can’t always be posting on blogs, there are not enough hours in the day.

Sometimes it is easier to go find other content that has common ground with the subjects I work on and so to curate that makes sense. It is very easy (with tools like buffer) to get your info out on social media channels that link to the blog. It’s all good stuff.

So, there I was rifling around within the LinkedIn blog and I came across an article that celebrated linkedIn membership passing the 15 million mark in the UK. To go with the article, they had a really nice “infographic” that highlighted some of the key areas and demographics of how that 15 million was made up.

Check out the link to see what I mean.

The largest group (somewhat surprisingly to me) comes from engineering professionals, with over 374,000 engineers being active members. (of which 66 are apparently rocket scientists!)

Not surprisingly the largest areas of membership come from the centres of population. London is streets ahead at 2.3 million members, followed by Birmingham with nearly 300,000 & Manchester nudging just over a quarter million mark.

What was fairly staggering was the growth in UK membership of LinkedIn since as recently as 2010. Only three years ago UK uptake was between 2 to 3,000,000.

In the early part of 2014 that the number slid over the 15,000,000 mark.

 

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LinkedIn notches up 15 million UK Members

 

If this shows anything at all, it indicates that British business and people with commercial interests are getting behind the platform. In fact looking at it another way, 25% of the UK population are now registered as active users of this business social platform.

A somewhat distant article on this blog described LinkedIn as the global yellow pages on steroids. I’ve no reason to believe any different now.

The more you put in, the more you are going to get out of this.

Employee profiles, Company pages, Showcase pages can all be linked to your own web territory. The combined effects on major search engines using this credible and trusted platform will make a visible difference in online presence & most likely in lead generation.

So, if you fancy being an outlaw in getting ahead of the game, then fill your boots?

If you want some help with that, you know where I am!

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LinkedIn Influencer programme opens up to all

LinkedIn Influencer programme opens up to all

 

LinkedIn is making one of its bigger plays at the moment

The business networking site is expanding the LinkedIn Influencer program which began in autumn of 2012. Previously the program was open to invited superstars of business such as Bill Gates, Richard Branson, Barack Obama, James Khan and the likes of Gary Vaynerchuk.

As of the middle of February2014 the number of influences increased from 150 up to 500. Since then, a further 25,000 early adopters have applied to be let into the fold. (Me being one of them)

 

 

So why are they doing it, and why should you think about taking part?

Today’s world is all about the content, the more varied that content is the better. In the long term, LinkedIn will open this platform to all; allowing long form articles to be written and posted instead of, or in conjunction with standard daily posting.

The influx of new content helps LinkedIn by increasing advertising revenue and generally improving the sites business model. At the same time, they are increasing its value to the membership by nurturing ever higher levels of engaging content.

From a business point of view, it adds another stream of available space to get your message to the people that count.

So, from the Top.

1. You get to fill in your own personal web page (your profile), and the opportunity to post information on that page.
2. You can advance on to create a business page that will mirror and link directly to the content on your own business website. Once again you can post information and ask people to follow your business from this page.
3. Now with the influencer program opening up, you can write long form articles that relate to your industry and/or the world of business in general. All on a platform that’s biggest fan by far on the Internet is Google.

A positive & effective media strategy is all about creating layers of rich, accurate and interesting content about you and your world. The more that you place on platforms that are credible and trusted, the better the chance that your content will be seen and enjoyed by others.

Within Linkedin, you can pretty much do this all in one place.

Published articles on the new platform will appear in an e-mail digest and on the mobile LinkedIn application, Pulse. Posts will appear on the profiles and will live forever as part of your professional identity.

To reach those who can benefit from the knowledge, LinkedIn automatically utilises algorithms to connect up with users of similar industries, or interests, thereby better targeting the right posts to the right people.

The opportunity for a viral Post is assisted once again by LinkedIn’s rather smart algorithms. They can identify articles that are gaining traction, going on to distribute those articles in a far broader fashion

 

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Top Influencers on LinkedIn

 

Are you beginning to see the value in what’s happening here?

So what is this really mean? To LinkedIn it meant their share price closing 3% higher with the share price at $192 dollars a pop. The valuation of the company’s market capitalization has doubled over the last year to $23,000,000,000. Just about all investors like the progress that LinkedIn is making. The cycle continues with LinkedIn adding significant value to its members as time moves on.

Have a great week

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