The Periscope or Meerkat Quandary

Who will be the winner in the great game of Live streaming?

The truth is nobody knows yet. Two spanking new apps released in the Spring of 2015, are showing all the signs of being a Betamax v VHS or Apple v PC battle for supremacy.

For those that don’t know, they are both live streaming apps that work on IOS and Android. The App’s give anybody with a phone or tablet device (along with access to the internet), the opportunity to broadcast LIVE to the world from where ever they are.

My first hint of the existence of these systems came at the opening speech of Social Media Marketing world 2015 in San Diego. Mike Stelzner spoke about Meerkat in his Keynote, little realising that Periscope (A Twitter Supported App) was being released to the world as he spoke.

In the weeks since San Diego, I have been operating both apps, looking for the angle to make the systems work for my business. Shiny new apps tend to take their time to develop. It was pointless to choose between the two, so I went with both to see what happened.

Here are my reflections on both systems along with what would be nice to see coming down the tracks.

Review

Meerkat

Meerkat came first, and so gets first slot.

Meerkat is a downloadable app that streams live to the internet from your phone or tablet. Meerkat links to your Twitter account and notifies all your Twitter followers the moment you hit the stream button.

As soon as you start streaming, followers can see your broadcast, retweeting to others if they like what they see. The top of the screen shares the location of the stream and the twitter ID of the broadcaster.

Below that you see (hopefully many) icons that indicate the Twitter followers who are watching the broadcast. Numbers can be into the hundreds. (I don’t know if there is a limit.) You can also see the title of the stream including the hashtag

Meerkat is very easy to use once you link up your Twitter account. The single page interface asks you to title your stream and has a button marked “Schedule” and another marked “Stream”.

The schedule button allows you to “forward plan” a stream and alert your followers to the upcoming broadcast. It will send you a reminder nearer the time and can schedule 24 hours ahead.

Hit the stream button and you are live!. It can sometimes feel funny talking to no one at the start of the process, but talk you must.

In a few seconds, you start to see the icons of those who are watching. They can comment like and re-tweet your broadcast. They are also free to come and go, so you better make it interesting

When you finish your broadcast, it’s gone, Vamoose! Never to be seen again, at least on Meerkat.

Meerkat does not support the storage of your stream, but it does give the opportunity to overload the storage on your iPhone by saving the stream to your phone library. Being a video, you can expect this to take up Gigabyte chunks of your memory banks!

One thing Meerkat does that Periscope doesn’t, is to let you connect to a Facebook Fan page. A big + tick for that!

 

Periscope.

Periscope is (marginally) my favoured system as things stand. A couple of extra features influence my thinking.

Periscope does pretty much the same job as Meerkat. It allows for onscreen comments, re-tweet capability and also lets a viewer tap the screen, creating hearts that float up the screen. The hearts tell the broadcaster you like their stuff!

Where Periscope wins out is at the end of the stream.

When your stream finishes, it does not disappear. Periscope keep things live for replay over the next 24 hours, allowing people to view your video during that time.

The second reason to like Periscope is the data it gives you after the stream finishes, including viewers Twitter ID. Periscope tells you who is watching on mobile or via a desktop. You can connect with them and follow as needed. To my knowledge, Meerkat does not do this.

The Split Test

On first look at both apps, you see a lot of sunset, cats up trees along with people walking and talking about not very much. I wanted to find a way to provide something useful that people could engage & enable them to respond.

So started @linkedinadviser on Twitter.

The aim is to see how long it take to build a community using one or both of these platforms and find out which one works best for this purpose. Three days in and the Twitter following is starting to grow with no other marketing on any other channel.

I am working on combining my saved streams and getting them on to Youtube. It seems an awful waste just to let them go without making the most of the content. The challenge here is how to make a portrait view look good on youtube.

Watch this space for that one!

Meerkat has a suppurating app in Meerkatch that automatically can do this for you in a very basic kind of auto-posting way.

Future developments we would like to see!

Let’s be clear up front. These are very new systems that are constantly under development. More data on followers would be welcome, especially on Meerkat

More Metrics and measurable data

The ability to notify more than one Twitter account and for Periscope to be able to link to Facebook Pages would be a great move.

All things said and done; there is an opportunity for marketers on these platforms. As ever, the challenge comes in finding a useful way to use the systems that meet the needs & challenges of your client market.

 

Thanks for Reading

REVEALED- The Secrets of the successful Business

REVEALED- The Secrets of the successful Business

Solve a problem or follow your Blazing Passion with no Guarantees

If you think about there are many people on LinkedIn, who follow each course. I have tried both routes in the last three years. I have read many books, some by Seth Godin, and I am drawn to his focus on the art in what we do and the ability for us to all be artists in our work.

In the truest sense of the word artists (whether they paint, play music, act or write!) do what they do because of a deep love of their art. A very personal passion in its purest form that is created at source with a singularity of the individual on most occasions.

Singer/ Song Writer Paul Millns

Sometimes that art remains within the notebook or even in the artist’s mind and never sees the light of day.Sometimes it goes further and is circulated amongst friends. The next group makes a huge effort to get widely known, and a very few of them go on to be JK Rowling, U2, Van Gogh or the William Wordsworth’s of this world.

There are many levels in-between of course, but the point is with an artist of any kind is that they create their art with no guarantee that anyone will like it let alone buy it. This is why in my book you have to have the ultimate respect for anyone in this world. Their primary driver is love for what they do, and everything else is up in the lap of the gods.

We all know a number of people that live their lives in this way. My great friend Paul Millns is an incredible musician of great talent. Most people that have managed to connect with his music have found it to be a moving and uplifting experience. His music touches people and his voice resonates his words in a true to life way with honesty and passion.

digital media strategy

Singer song writer- Paul Millns – http://www.paulmillns.com

Paul has been in the music business for the best part of 50 years. He was part of the 60s explosion in blues music playing with the likes of Eric Burden, Alexis Corner and Peter Thorup. (You remember CCS – a whole lot of love – Top of the pops theme tune… Yes those guys!)

Have a listen here..

Paul has had some success in Germany, but should have had way more than he has and that is the luck of the draw.

The point is I guess that there is no imperative for a person to buy a piece of art. We buy it because we like it and if people buy it people pick on that it gets promoted, and more people buy it. Let’s face it 90% of people who follow this way of life are not in it for a financial return

So what is it that makes the difference? What is it that does make it imperative for someone to buy into you and the services you can provide?

In my view, the measure of your business success will entirely depend on you ability to solve a problem for others. The bigger a problem is perceived to be the more they are likely to pay to get things resolved. Solving problems has a clear purpose and is easy for a customer to understand.

If you can influence A & B to get to C when your client either does not have the time or the knowledge to do so. You have something special.

Then the chances are they are going to love you and top of that pay a fee for the service you can provide..

If you are thinking of starting your own business, It pays to look for problems and work out how to fix them. It will be the secret of your long term success.

Same Old Question Same Old Answer

Same Old Question Same Old Answer

 

In recent months with the new business, Dojo Media Consulting, I have sat with a wide ranging groups of business people, from different backgrounds and various industries. Our foot in the door has invariably come from talking about LinkedIn, with the end result usually leading on to a wider discussion on to the great mystery we know as digital marketing.

Whilst I am not going to suggest the following post is in any way scientifically based, a number of interesting patterns have emerged over the last few weeks.

digital media strategy

Easy for confusion to reign in the social world

 

There are two questions that find their way into most conversations and nine times out of ten the answers we get are the same.

Question #1

 

“Why don’t you fill out your profile?”

This was my big light on moment with LinkedIn. Way back when in the summer of 2013 when I picked up the phone to my friend Dave Withey and had a conversation with him about the value of LinkedIn. My question was why did he not complete his profile in full.

The answer that came back on that occasion (and on many occasions since) was this:

Time!

When I spoke to Dave, he absolutely got LinkedIn.  He knew that it would directly benefit his business to be well represented on a platform such as LinkedIn. What he didn’t have was the time to apply to that body of work in his schedule. From that single moment, my friends, a business as born.

As a direct result of shipping and delivering a useful service to clients, (i.e. the simple act of delivering what you said on the tin & on time) they would go onto enquire:

“What else can you do?”

From this position you very quickly find the ball starts rolling down the hill, out of which a consultancy business really starts to get some traction.

Soon after the second question with the same answer came into focus.

Question #2

 

” Why do you do social media?”

When you ask this question the first thing you tend to notice is a bit of squirming in the seat, followed by the tentative reply:

“ Because everyone else is doing it”

Just take a minute to consider the logic of that reply.

It is extremely common and provokes a number of thoughts. First and foremost, it becomes pretty clear that the client is operating an ad hoc approach to their digital business activity, based on a limited understanding.

It is a reactive approach, rather than a considered one.

 

digital media strategy

It's only easy when you know the answer

 

You can have the answer to that one for free.

In my view the correct answer to that question is to think through the goals and objectives for the business, and then reverse engineer to find the pools that your clients are drinking from. It is far better to enable your social media to support your business goals and objectives, rather than chase the tails of those around you.

A few hours with your thinking cap on and the whiteboard can make all the difference.

Oh and for those of you who are still Dazed and Confused, this should make you feel better…

Have a great week!