Mike Markkulas Message to Apple

Mike Markkulas Message to Apple

Simple is generally best

 

On the January 3rd 1977 I was a 13 year old, looking forward to a school choir trip to the German town of Bad Vilbel.  I joined the choir because of a girl. A beautiful German girl called Gudrun, but that is an altogether different story!  At the same time Mike Markkula was sitting at a desk in San Francisco. A desk in a place that was was to become  known as Silicon Valley. He wrote a single page marketing ethos for Apple.

It was going to change the world and as Steve Jobs used to say, “make a dent in the universe”

 

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Steve Jobs and Mike Markkula

 

1. Empathy – We truly understand their needs better than any other company

2. Focus – In order to do a good job of those things we decide to do, we must eliminate all other unimportant opportunities

3. People do judge a book by its cover - We may have the best product, the highest quality, the most useful software etc: if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner we will impute the desired qualities

Mike Markkula
January 3 1977

 

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Apples Marketing Philosophy

 

Short, sweet and to the point, it still shows great clarity and vision. Apple to this day market to individuals and do very well from the approach

I believe that any company could take these ideas on and develop a version that fits with their services. I suspect they would do well as a result of doing so

Have a great week

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