6 Things That Make a Business Go Boom!

 

business networking

Business overwhelming you? 6 ideas to help you get through – Photo Gary John Norman

 

The ride of the entrepreneur is often not smooth. Blood, sweat, tears & commitment don’t guarantee the return on investment, especially  if you don’t solve a problem for your client.

The obstacles that arise along the way can sometimes seem overwhelming.

The path to the positive outcome can be a long one and the hard truth is you just have to keep walking. Treating failure as feedback, then kicking on into the next phase undeterred is essential.

When setting up a new enterprise, it is important to get help as you progress. Heres some things I wish I’d had in the tank at the start

1. Find a problem and solve it

There is a deal of respect to be directed at those who choose the course of being writers, musicians, poets, and actors. Anything creative relies on a community having an emotional desire to buy your stuff. So many people want to do this emotionally charged work, and yet, so few people can make it pay.

The point is that there is no imperative for anyone to buy your stuff.

Money isn’t everything, but it does help in giving you a freedom to make the right decisions.

The differentiator between art and business comes primarily in solving problems for others.

Finding a problem that needs your expertise or an input that offers a significant saving of time and cost gives you the arrows in your quiver to pitch to a client with confidence.

The bigger the problem you can solve, the better chance that someone will be willing to pay well for it.

2. Give with no expectation of return.

In the earliest days of my journey, I found Mike Stelzner’s book “Launch” to be an exceptionally useful read

In “Launch” Mike articulates the best ways of engaging with a community. He suggests you look for people’s problems and solve them to the best of your ability.

Offer your best and give 100% for free.

Expect nothing in return.

The key is to develop a following or tribe of people who support your work. In time, when you have developed the highest levels of trust, you can then ask them for something in return. The chances are you will get it because there is trust in your intentions.

Mike now runs the Social Media Examiner web site and runs the conference, Social Media Marketing World in San Diego. The site has over 360k subscribers and the conference sells out every year with nearly 4000 delegates paying around $900 per ticket.

Work it out!

business networking

Seeing the light for you client is having their problems solved

3. A Definition of social Media.

The best description of the difference that social media has made in our networks came from a chap called Chris Brogan

He said, “People buy from people they like.” He added “They like the people they think they know!”

Therein lies the definition of social media.

Some people you know. Some people you know very well. The vast majority of people on your social channels can probably be best described as tenuous acquaintances. The rest are people you probably met once (maybe!) and in reality have little or nothing to do with you.

So What?

It is difficult to be a stranger these days and in commercial terms that’s a great thing. The days of cold calling are over. The ability to connect with people, engage and sell to them has never been more in your hands

4. The 80/20 rule of life.

80% will think about it.  20% will do it. Of that 20%, a very small number will do it well.

For those that act, the world awaits. By doing something that is useful to others and doing it consistently, you win.

Lionel Messi is the best footballer in the world as he is the most consistent in performance.

Most people don’t do it at all, so by just executing on almost any level you are going to be ahead of the competition.

5. Plant the seed

You set the seed and plants begin to grow.

Another book I would highly recommend is The Pumpkin Plan by  Mike Michalowicz.

Competition pumpkins in the US grow as big as your house, but out of the 1000 seeds planted, only three to five make it big, and only one or two become the champions.

The key is to watch those champions grow and then figure out what made it happen. Once understood, you only use champion seeds when you plant the next crop.

An essential part of the process is to weed out the none champions.

In business terms, this means losing the bad paying clients, the pains in the butt, and those people you don’t want to work with, but for some reason think you have to.

You do not! Get rid and see how much better you feel

6. The unnecessary pain of email

Email takes over most people’s worlds to obsessive levels. The distraction caused is one of the greatest diverters of time and energy known to mankind.

Reading Tim Ferris “4-hour work week” helped me to see the light.

His advice is..

Check your mail twice per day at 12 noon and 4pm.

Hey, stop shouting I’m just the messenger.

If you do nothing else, you have got to try this.

It works a treat.

 

You think you have to drop everything for email, but the truth is you don’t!

If it is important they will call. On most occasions, they don’t.

In the mean time can you begin to imagine what you can get done in 3 hours with no distractions. I’m telling you it’s a lot!

There you have a few ideas that will help you get through your day with less stress and more efficiency.

Do let me know what you think & have a great week

 

 

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5 Improvements Linkedin could make, that everyone would love to see

ES Global Stage was used at Live Aid in 1985

I am a fan, in fact; I am a big fan of LinkedIn.

I spend a good deal of my time evangelising the benefits a company can derive from having a well put together presence on LinkedIn.

So, why is it that when you attempt to create this beautiful and effective presence on LinkedIn, you come up against a dinosaur of a backend that on occasions does its best to stop you?

Within the last week, I have been working with a client to have them establish an effective Company page to promote their business successfully. The company is called ES Global, a fascinating business who are one of the biggest players in global sports overlay and touring stage hire.

ES Globals stage was used at the Iconic Live Aid

linkedin

ES Global Stage was used at Live Aid in 1985

The sort of places you would see ES Global operating would be at the London 2012 Olympics, where they built the water polo venue and the shooting venue. ( The slightly ageing video shows the work they did at the melbourne Commonwealth Games 2006) On the other hand if you were to go to a stadium concert watching he likes of Madonna, the Rolling Stones or Bon Jovi; the chances are it will be on an ES Global touring stage.

Here is their Company Page

A company page is an unbelievably good tool for any business who can spare the time to make it work for them. A company like ES Global with a worldwide footprint receives a lot of benefits when it comes to foreign clients looking to act in due diligence. Your company page and personal profiles simply make their lives easier & you can bet your bottom dollar they will like you for that!

So here’s a few things that have got my goat!

Crashed Showcase page loads
Clunky posting options all round
Frustrating web link loading
Web links that leave a blank image
The Problems that need Solutions

With ES Global, I needed to load up five Product Showcases. After the first two were created, LinkedIn came up with a message that we could not upload further. Options were waiting, or contact customer services (redirect to a help landing page to create a ticket. … yawn). After 20 minutes my colleague tried on another admin, and we got another two more loaded before the same message came up.

Eventually using three admins we got the showcases done. It would be handy to know why this happened and even better if it did not happen at all.

Next comes to Posting on showcase pages, company pages or for that matter profiles.

There are no useful features like automatic posting schedules (Check out facebook pages) that allow you to stack up a few related pieces of content to auto post over a few days, weeks or months. If you are posting to a Showcase page, I believe you would most likely want that content on my main company page. There is no way to do that without a manual duplication of the content as far as I can see. Tell me if Im wrong here!

Web link loading. In your personal profiles you get the chance to add some rich media by inserting web links to your summary, education and experience sections. More commonly than not I get this message..

linkedin

LinkedIn Error message when inseting a Weblink

“Sorry there is a problem processing your request. Please try again”

and again…

and again. (you get the point!)

Goodness knows why this happens on multiple occasions. After a few goes it works through the system. It is still very clunky compared to other sites of similar ilk. You will find the same awkwardness in loading images into your company page territory you will obviously be pleased to hear. (which is the number 5 gripe, by the way, if your counting!)

Finally, there is nothing worse than putting a web link into a summary or experience section only to find that the system can’t pick an image from the site and decides to leave a big blank space. Now I appreciate that this may well be down to the website and not down to LinkedIn.

Why LinkedIn does not give the option to upload your own custom image is beyond me?

linkedin

Big Blanks instead of images

Any thoughts or other areas of improvement would be great to hear about & if LinkedIn has anything to add; it would be great to hear from them too!!

From my end, it’s rant over.

Please feel free to let me know your issues and lets see if we can drive some welcome improvements moving forward!

Thank you, that is all!

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Singer song writer- Paul Millns - http://www.paulmillns.com

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LinkedIn Image

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LinkedIn App gets a fresh new look and features

LinkedIn app Update july 2014 and Connected App - Biznetworkguy.com

      Those of you who have it might have noticed an update on the LinkedIn app for mobile. Here is a review of some of the new features and highlights of this latest release. Given that the project code of “Blue steel,” the idea was born of a simple concept to make LinkedIn [...]

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Audi at Spa Circuit

  Every now and again you get to do something completely out of the ordinary.. And so to today. I sit here with my macbook air overlooking the spa Francorchamps Circuit (about 40km south east of Liege in Belgium) from the Team Black Falcon Hospitality structure. Good coffee in hand, waiting for some Friends and [...]

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