How to win on LinkedIn and get the Influence you Deserve.

LinkedIn Image

It’s all in the headline, especially when it comes to a Linkedin profile.

“Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from copywriting and content marketing standpoint, writing great headlines is a critical skill.”

So says the copy blogger website and so say should you!



Copy Blogger website


Especially when it comes to Linkedin

The Copy Blogger article goes onto mention some interesting statistics such as 8 out of 10 read a headline, but only 2 out of 10 go on to read the article…

If you don’t have a good headline then why would anyone want to go onto read your profile.



LinkedIn Image


The whole top box section of your LinkedIn profile is an essential part of attracting the interest of others to your profile. If you achieve this then you get a chance at presenting to them on how you can help them out or solve their problems!

You have to get them engaged first foremost The word is you have a matter of seconds to do this, before they move on to the next one.

Make it count when you get the chance!

The video below gives you some do’s and do not’s about how to create a great top box and headline.

It highlights the mistakes that can be made and how the use of keywords that support the services or products you supply can make a massive difference.

I hope you find it useful and am happy to chat about any of the issues raised.

You can get me on LinkedIn of course.

I’m open link so anybody can drop a line.

Please do get in touch!

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LinkedIn App gets a fresh new look and features

LinkedIn app Update july 2014 and Connected App -




Those of you who have it might have noticed an update on the LinkedIn app for mobile. Here is a review of some of the new features and highlights of this latest release.

Given that the project code of “Blue steel,” the idea was born of a simple concept to make LinkedIn members look the best they can on a mobile platform, whether that be Android iPhone or other. LinkedIn Data suggests that some 43% of all visitors to the platform come by mobile. This is only heading one way.

Your professional identity is the heart of your LinkedIn experience, for you and for others it allows you to tell your story to people you know and people that you want to meet. With the new app, you can discover new insights about other professionals and what you had in common. You can use it as an icebreaker when you meet someone for the first time and from the other end your prospects are informed of your specialities before you arrive.

A summary of the new apps plus points are:

  • Designed for Android, iPad and iPhone
  • “At a glance”  profile creates the best first impression on mobile
  • Enhanced ability to easily showcase ideas and insight
  • All the posts you write anywhere on Linkedin show up on your profile where ever (and on whatever) you or your colleagues are viewing.
  • “On the go”, see what you have in common with people you are about to meet
  • Simpler interface allowing you to update your profile whilst on the move.
  • See who’s viewing your profile and make stronger connections by finding things you have in common

When you link the new LinkedIn app with the connected app, the empowerment is magnified somewhat.


LinkedIn app Update july 2014 and Connected App –

Connected gives you gentle nudges on your connections anniversaries, new jobs and activities allowing you to congratulate somebody on a birthday, or new job or to connect with somebody who will improve your world. It offers search options and a range of control settings

The LinkedIn app brings just about everything else into play from groups, Company searches, Polls, your recent activity and last but not least a very useful intelligence tool that is who viewed your profile.

Just about everything you had on the desktop, now fits in your pocket.

Why not give these two apps a try on your devices and see how you get on. Why not share your tips and tricks on this page and let us know your thoughts?

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