5 Improvements Linkedin could make, that everyone would love to see

ES Global Stage was used at Live Aid in 1985

I am a fan, in fact; I am a big fan of LinkedIn.

I spend a good deal of my time evangelising the benefits a company can derive from having a well put together presence on LinkedIn.

So, why is it that when you attempt to create this beautiful and effective presence on LinkedIn, you come up against a dinosaur of a backend that on occasions does its best to stop you?

Within the last week, I have been working with a client to have them establish an effective Company page to promote their business successfully. The company is called ES Global, a fascinating business who are one of the biggest players in global sports overlay and touring stage hire.

ES Globals stage was used at the Iconic Live Aid

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ES Global Stage was used at Live Aid in 1985

The sort of places you would see ES Global operating would be at the London 2012 Olympics, where they built the water polo venue and the shooting venue. ( The slightly ageing video shows the work they did at the melbourne Commonwealth Games 2006) On the other hand if you were to go to a stadium concert watching he likes of Madonna, the Rolling Stones or Bon Jovi; the chances are it will be on an ES Global touring stage.

Here is their Company Page

A company page is an unbelievably good tool for any business who can spare the time to make it work for them. A company like ES Global with a worldwide footprint receives a lot of benefits when it comes to foreign clients looking to act in due diligence. Your company page and personal profiles simply make their lives easier & you can bet your bottom dollar they will like you for that!

So here’s a few things that have got my goat!

Crashed Showcase page loads
Clunky posting options all round
Frustrating web link loading
Web links that leave a blank image
The Problems that need Solutions

With ES Global, I needed to load up five Product Showcases. After the first two were created, LinkedIn came up with a message that we could not upload further. Options were waiting, or contact customer services (redirect to a help landing page to create a ticket. … yawn). After 20 minutes my colleague tried on another admin, and we got another two more loaded before the same message came up.

Eventually using three admins we got the showcases done. It would be handy to know why this happened and even better if it did not happen at all.

Next comes to Posting on showcase pages, company pages or for that matter profiles.

There are no useful features like automatic posting schedules (Check out facebook pages) that allow you to stack up a few related pieces of content to auto post over a few days, weeks or months. If you are posting to a Showcase page, I believe you would most likely want that content on my main company page. There is no way to do that without a manual duplication of the content as far as I can see. Tell me if Im wrong here!

Web link loading. In your personal profiles you get the chance to add some rich media by inserting web links to your summary, education and experience sections. More commonly than not I get this message..

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LinkedIn Error message when inseting a Weblink

“Sorry there is a problem processing your request. Please try again”

and again…

and again. (you get the point!)

Goodness knows why this happens on multiple occasions. After a few goes it works through the system. It is still very clunky compared to other sites of similar ilk. You will find the same awkwardness in loading images into your company page territory you will obviously be pleased to hear. (which is the number 5 gripe, by the way, if your counting!)

Finally, there is nothing worse than putting a web link into a summary or experience section only to find that the system can’t pick an image from the site and decides to leave a big blank space. Now I appreciate that this may well be down to the website and not down to LinkedIn.

Why LinkedIn does not give the option to upload your own custom image is beyond me?

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Big Blanks instead of images

Any thoughts or other areas of improvement would be great to hear about & if LinkedIn has anything to add; it would be great to hear from them too!!

From my end, it’s rant over.

Please feel free to let me know your issues and lets see if we can drive some welcome improvements moving forward!

Thank you, that is all!

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REVEALED- The Secrets of the successful Business

Singer song writer- Paul Millns - http://www.paulmillns.com

Solve a problem or follow your Blazing Passion with no Guarantees

If you think about there are many people on LinkedIn, who follow each course. I have tried both routes in the last three years. I have read many books, some by Seth Godin, and I am drawn to his focus on the art in what we do and the ability for us to all be artists in our work.

In the truest sense of the word artists (whether they paint, play music, act or write!) do what they do because of a deep love of their art. A very personal passion in its purest form that is created at source with a singularity of the individual on most occasions.

Singer/ Song Writer Paul Millns

Sometimes that art remains within the notebook or even in the artist’s mind and never sees the light of day.Sometimes it goes further and is circulated amongst friends. The next group makes a huge effort to get widely known, and a very few of them go on to be JK Rowling, U2, Van Gogh or the William Wordsworth’s of this world.

There are many levels in-between of course, but the point is with an artist of any kind is that they create their art with no guarantee that anyone will like it let alone buy it. This is why in my book you have to have the ultimate respect for anyone in this world. Their primary driver is love for what they do, and everything else is up in the lap of the gods.

We all know a number of people that live their lives in this way. My great friend Paul Millns is an incredible musician of great talent. Most people that have managed to connect with his music have found it to be a moving and uplifting experience. His music touches people and his voice resonates his words in a true to life way with honesty and passion.

digital media strategy

Singer song writer- Paul Millns – http://www.paulmillns.com

Paul has been in the music business for the best part of 50 years. He was part of the 60s explosion in blues music playing with the likes of Eric Burden, Alexis Corner and Peter Thorup. (You remember CCS – a whole lot of love – Top of the pops theme tune… Yes those guys!)

Have a listen here..

Paul has had some success in Germany, but should have had way more than he has and that is the luck of the draw.

The point is I guess that there is no imperative for a person to buy a piece of art. We buy it because we like it and if people buy it people pick on that it gets promoted, and more people buy it. Let’s face it 90% of people who follow this way of life are not in it for a financial return

So what is it that makes the difference? What is it that does make it imperative for someone to buy into you and the services you can provide?

In my view, the measure of your business success will entirely depend on you ability to solve a problem for others. The bigger a problem is perceived to be the more they are likely to pay to get things resolved. Solving problems has a clear purpose and is easy for a customer to understand.

If you can influence A & B to get to C when your client either does not have the time or the knowledge to do so. You have something special.

Then the chances are they are going to love you and top of that pay a fee for the service you can provide..

If you are thinking of starting your own business, It pays to look for problems and work out how to fix them. It will be the secret of your long term success.

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