LinkedIn is making one of its bigger plays at the moment
The business networking site is expanding the LinkedIn Influencer program which began in autumn of 2012. Previously the program was open to invited superstars of business such as Bill Gates, Richard Branson, Barack Obama, James Khan and the likes of Gary Vaynerchuk.
As of the middle of February2014 the number of influences increased from 150 up to 500. Since then, a further 25,000 early adopters have applied to be let into the fold. (Me being one of them)
So why are they doing it, and why should you think about taking part?
Today’s world is all about the content, the more varied that content is the better. In the long term, LinkedIn will open this platform to all; allowing long form articles to be written and posted instead of, or in conjunction with standard daily posting.
The influx of new content helps LinkedIn by increasing advertising revenue and generally improving the sites business model. At the same time, they are increasing its value to the membership by nurturing ever higher levels of engaging content.
From a business point of view, it adds another stream of available space to get your message to the people that count.
So, from the Top.
1. You get to fill in your own personal web page (your profile), and the opportunity to post information on that page.
2. You can advance on to create a business page that will mirror and link directly to the content on your own business website. Once again you can post information and ask people to follow your business from this page.
3. Now with the influencer program opening up, you can write long form articles that relate to your industry and/or the world of business in general. All on a platform that’s biggest fan by far on the Internet is Google.
A positive & effective media strategy is all about creating layers of rich, accurate and interesting content about you and your world. The more that you place on platforms that are credible and trusted, the better the chance that your content will be seen and enjoyed by others.
Within Linkedin, you can pretty much do this all in one place.
Published articles on the new platform will appear in an e-mail digest and on the mobile LinkedIn application, Pulse. Posts will appear on the profiles and will live forever as part of your professional identity.
To reach those who can benefit from the knowledge, LinkedIn automatically utilises algorithms to connect up with users of similar industries, or interests, thereby better targeting the right posts to the right people.
The opportunity for a viral Post is assisted once again by LinkedIn’s rather smart algorithms. They can identify articles that are gaining traction, going on to distribute those articles in a far broader fashion
Are you beginning to see the value in what’s happening here?
So what is this really mean? To LinkedIn it meant their share price closing 3% higher with the share price at $192 dollars a pop. The valuation of the company’s market capitalization has doubled over the last year to $23,000,000,000. Just about all investors like the progress that LinkedIn is making. The cycle continues with LinkedIn adding significant value to its members as time moves on.
Have a great week